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L’Oréal To Help Develop Sustainable Trade of Shea Kernels

AAK program designed to help women in West Africa.

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By: TOM BRANNA

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L’Oréal and AAK have signed an agreement to develop the trade of shea kernels targeting to improve the volumes and the quality of the raw material and to secure improved living conditions for women in Burkina Faso, West Africa. The agreement is linked to an initiative that AAK announced earlier this year, which will triple the company’s activities to include more than 30,000 women in Burkina Faso. L’Oréal will now actively support AAK’s program and will be the receiver of the shea emanating...

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